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WCCO TV Launches News App For iPhone and iPod Touch

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An Apple employee holds a new iPod Touch at an Apple Special Event at the Yerba Buena Center for the Arts on Sept. 1, 2010, in San Francisco. (Credit: Justin Sullivan/Getty Images)

An Apple employee holds a new iPod Touch at an Apple Special Event at the Yerba Buena Center for the Arts on Sept. 1, 2010, in San Francisco. (Credit: Justin Sullivan/Getty Images)

WCCO PR Blog
Minneapolis/ St. Paul – January 13, 2010 ––  CBS Mobile and CBS Television Stations today announced the launch of the new CBS/Minneapolis-St. Paul iPhone and iPod Touch news application. The free app for iPhone and iPod touch users delivers the latest local news headlines, including full length on-demand video, slide shows and Twitter updates from local news anchors and reporters such as Jason DeRusha and Chris Shaffer. In addition to the dedicated local content, the app connects users with breaking CBS News stories and on-demand video from across the nation and around the globe. The CBS/Minneapolis-St. Paul iPhone and iPod Touch app is now available from the App Store: http://itunes.apple.com/us/app/cbs-msp/id348018718?mt=8

“This is another example of how WCCO TV is reaching out to the people we serve in new ways,” said Susan Adams Loyd, WCCO TV Vice President and General Manager. “We are proud to be working in concert with CBS News and CBS Mobile on this project.”

Features of the CBS/Minneapolis-St. Paul iPhone and iPod Touch app include: · Latest Local News Headlines and Stories: Branded app features the local news, sports and features that matter most to users in Minnesota. · Full News Video Integration: View on-demand video news coverage from your favorite local market reporters, and from CBS News. · Local Geo-Targeted Weather: Real time and extended weather forecasts targeted automatically by each user’s location. Users can also check weather conditions in other cities. · National and Global Breaking News from CBS News: The latest breaking news and on-demand video throughout the day from CBS News reporters across the globe. · Twitter Feeds: Insights and breaking news from anchors and reporters in local markets. Users can also navigate by topic through the unique “News Trends” section—a collection of the top stories from feeds across Twitter.

The CBS/Minneapolis-St. Paul app is one of several apps released for CBS-owned television stations now available in 13 markets, which in addition to Minneapolis-St. Paul also includes: WCBS-New York, KCBS/KCAL-Los Angeles, WBBM-Chicago, KYW-Philadelphia, WBZ-Boston, KPIX-San Francisco, KTVT-Dallas/Fort Worth, WFOR-Miami, KCNC-Denver, KOVR-Sacramento, KDKA-Pittsburgh and WJZ-Baltimore.

CBS Mobile partnered with Treemo Labs (http://www.treemolabs.com) to develop the application, and Transpera to power the pre-roll video and ad capabilities in the application. The CBS-owned television stations apps are now available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/. Users can search for their favorite local station app based on the branding for the CBS-owned television station in their area.

About CBS Mobile

CBS Mobile, a unit of CBS Interactive Inc., is charged with building CBS Corporation’s wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation’s first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation’s largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world’s more leading edge mobile technology and ad targeting companies. CBS Corporation is the parent company of CBS Interactive Inc.

About CBS Television Stations

CBS Television Stations consists of 29 stations, including 16 that are part of the CBS Television Network and 13 that are affiliated with The CW Network, MyNetworkTV, or operate as independents. Among its stations are WCBS-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), WBZ-TV and WSBK-TV (Boston), KPIX-TV and KBCW-TV (San Francisco), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WCCO-TV (Minneapolis), WTOG-TV (Tampa-St. Petersburg), WFOR-TV and WBFS-TV (Miami), KCNC-TV (Denver), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), WGNT (Norfolk), as well as satellite stations KCCO-TV (Alexandria, MN) and KCCW-TV (Walker, MN).

Contacts: Kiki Rosatti – WCCO TV 612.805.1258

Mike Nelson (CBS Television Stations) 818-655-2156

Tamara Woods (CBS Mobile) 415-344-2381

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