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WCCO TV Launches New Web Application: ‘The Wire’ Provides Users A New Way To Know

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The Wire
WCCO PR Blog
Minneapolis/ St. Paul – March 31, 2010 ––  WCCO TV has launched The Wire (http://wcco.com/thewire), a complementary way for people to have an interactive experience with WCCO while local news stories develop, it was announced today by Susan Adams Loyd, WCCO TV Vice President and General Manager.

The Wire is a live timeline of news, information and entertainment on the Web. Users are able to submit story ideas and contribute to original or existing stories. The Wire will constantly update to reflect changes throughout the day. In addition to seeking input from users in the community, WCCO TV will work with WCCO AM and prominent, local bloggers as regular contributors.

“The Wire allows people to follow the progress of stories we are working on, and also contribute to the newsgathering process by interacting with our newsroom throughout the day in a way that we expect will provide even more depth and insight to our coverage of local news,” said Loyd.

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“This is whole new way of delivering the news,” said John Daenzer, WCCO TV Director of New Media. “The Wire is a healthy mix of sharing what we know at the moment and combining it with a new level of transparent and collaborative newsgathering. It’s also a fun way to view what’s going on in our community.”

The application was developed combining the depth and strength of WCCO TV, WCCO AM and the expertise and “nerd power” of Bloomington-based Nerdery Interactive Labs, a division of Sierra Bravo, Inc. The Wire is sponsored in part by Home Service Plus, trusted experts providing appliance repair, maintenance and HVAC sales. Home Service Plus is an offering of CenterPoint Energy.

WCCO TV is part of the CBS Television Stations, a division of CBS Corporation.

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