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Esme Blog: Twins Outraged Over Billboard

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(credit: CBS)

(credit: CBS)

(credit: CBS) Esme Murphy
Esme Murphy, a reporter and Sunday morning anchor for WCCO-TV, h...
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MINNEAPOLIS (WCCO) — The Twins are expressing outrage over a huge billboard on the back of the Target Center that can be seen from many seats in baseball’s Target Field and everywhere just outside on Target Plaza.

Twins President Dave St. Peter calls it an “ambush on the ballpark.”

So let me get this straight. The Twins are apparently complaining about an ad being intrusive when their entire ball field is an advertisement for Target?

There was a day when stadiums did not all have corporate names attached to them. The Hubert H. Humphrey Metrodome stands out as an example. Those days are obviously history.

Yes, the billboard for South Dakota-based Sanford Health is obnoxiously huge. But do the Twins, who have raised ticket prices this year more than 40 percent and sold the naming rights to their stadium for an undisclosed price, really have a right to complain about someone else’s advertising?

By Esme Murphy, WCCO-TV

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