General Motors: Thank You Video

From the San Francisco-based agency Goodby, Silverstein & Partners comes this thank you ad for General Motors. It aired in certain markets over the Thanksgiving holiday and takes viewers through a sentimental series of triumphs and defeats ending with “We all fall down. Thank you for helping us get back up.”

Comments

One Comment

  1. tom says:

    pay back the loan and the apology might be sincere

  2. Deb says:

    It rubbed me the wrong way. When I first saw it I thought it was the Salvation Army or Red Cross — when it turned out to be GM, I was shocked. I don’t equate stories of personal triumph with the bailout of mismanaged corporations. Don’t waste our money buying feel-good PR — create some jobs!

  3. willharvey says:

    Agreed. Agreed. Nice execution, terrible idea.

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