Minn. Charities Thrive By Asking For Donors’ Time
ST. PAUL, Minn. (AP) — The recession has taken a toll on many charities, but a small group of Minnesota nonprofits has figured out a way to thrive.
Their secret: Ask people to donate their time, not money. That way people can contribute regardless of their financial situation. And if their labor makes them feel more connected to the charity, they might be more inclined to write checks as well.
Martin Wera manages the Minnesota Charities Review Council. He says donors don’t always feel appreciated when they send checks because they don’t see the results of their generosity.
He says it’s different when they donate two hours to serve meals to the homeless or fix a roof with Habitat for Humanity. He tells the St. Paul Pioneer Press the efforts build connections and add meaning.
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