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WCCO Finishes 1st In A25-54 In All Newscasts

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MINNEAPOLIS (WCCO) — WCCO 4 News, for the first time ever, ranks 1st in every newscast 10p, 6p, 5p, Noon, 6a, and 5a, in the key demographic A25-54, it was announced today by Brien Kennedy, WCCO TV Vice President and General Manager.

“To win all six newscasts in this key demographic is historic for this station,” said Kennedy.  “It’s a direct reflection of the entire team  giving their best effort every day to provide Minnesotans with the most relevant and balanced local news, weather and sports coverage, from people they know and trust.”

“We’re committed in each of our newscasts to bring our viewers stories that mean something to this community,” said Mike Caputa, WCCO TV News Director.  “We strive every day, to tell stories that have viewer benefit and we’re excited to see that people are responding.”

WCCO TV  is #1 in key A25-54 demographic at 10PM, 6PM, 5PM, MIDDAY, 6AM, AND 5AM

10PM/9PM 6PM 5PM MIDDAY 6AM 5AM
Station Rtg Rank Rtg Rank Rtg Rank Rtg Rank Rtg Rank Rtg Rank
WCCO 5.1 #1 3.1 #1 2.8 #1 1.5 #1 2.0 #1 1.2 #1
KARE 4.9 #2 2.7 #2 2.3 #2 0.3 #3 2.0 #2 0.8 #4
KSTP 2.9 #4 2.1 #3 1.6 #3 1.3 #2 1.5 #4 1.2 #1
KMSP 3.9 #3 1.3 #4 2.0 #2 1.0 #3

In addition to the winning all newscasts, WCCO TV continues to be the most-watched television station in the market, from sign on to sign off, with a 53% advantage over its nearest competitor.  This includes the dominant prime time schedule on CBS and syndicated shows such as Oprah, Dr. Phil, Ellen and Wheel of Fortune plus all newscasts, 10p, 6p, 5p, Noon, 6a, and 5a.

WCCO 4 NEWS is #1 AT 10PM, 6PM, 5PM, MIDDAY, 6AM, 5AM IN HOUSEHOLDS

10PM/9PM 6PM 5PM MIDDAY 6AM 5AM
Station Rtg Rank Rtg Rank Rtg Rank Rtg Rank Rtg Rank Rtg Rank
WCCO 11.4 #1 10.6 #1 9.0 #1 5.6 #1 3.9 #1 2.5 #1
KARE 7.4 #2 5.4 #2 5.9 #2 0.9 #3 2.9 #3 1.1 #4
KSTP 5.5 #4 4.4 #3 3.7 #3 4.3 #2 3.5 #2 2.2 #2
KMSP 6.3 #3 2.9 #4 2.6 #4 1.3 #3

“This station is on a growth trend across the board,” said Kennedy.  “Viewers are responding to our team’s hard work, which is gratifying, and we appreciate them making WCCO TV their station of choice.”

WCCO TV is part of the CBS Television Stations, a division of CBS Corporation.

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