Title: Digital Account Executive
Department: Sales
Shift: Varies
Date: 9/20/2011
PURPOSE OF POSITION: The Digital Account Executive will report to the WCCO-TV Digital Sales Manager and Local Sales Manager and be responsible for prospecting, developing, closing and maintaining advertising account on CBSMinnesota.com and CBS Local digital properties.
PRIMARY ACCOUNTABILITIES:
- Sell online advertising placement across CBS Local digital properties including CBS Local websites, Radio.com, mobile platforms and CBS secondary revenue outlets.
- Grow online ad sales revenue and exceed revenue goals by prospecting for new clients.
- Prioritize and organize sales calls based on maximum potential return.
- Create and sell unique sales promotions, including contests and special advertising programs, focusing on relevant local events and content sections within the local site.
- Create and develop compelling sales presentations.
- Analyze competitive (local) online media marketplace.
- Review local stations RFP’s and make strategic recommendations to maximize online revenue.
- Work with local sales staffs on the most effective ways to use their local web properties to develop opportunistic revenue-generating programs and always include an online component with all TV deals.
CORE COMPETENCIES:
Internet advertising savvy, persuasiveness, sales ability, results-oriented, self-starter and team values.
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
- BS / BA degree required – Minimum 1-3 years of online advertising sales, TV Sales is a plus
- Proficiency with DART, Photoshop, Solbright, Comscore, Scarborough,and/or Google Analytics a plus.
ONLY ONLINE APPLICATIONS WILL BE ACCEPTED
Click here to apply online.
(NO PHONE CALLS PLEASE)
It is the policy of CBS to afford equal opportunity to all, to discriminate against none, to take affirmative action to promote equal employment and advancement opportunity regardless of race, color, national origin, religion, sex, age, sexual orientation, disability, veteran’s status, marital status, or height or weight.
