MINNEAPOLIS (WCCO) — Ask any woman and they’ll tell you: the toughest clothing item to shop for is flattering jeans.

Thanks to a sprawling company that’s grown 5200 percent in a little over a year, you can now say goodbye to cramped dressing rooms and sky high prices.

But what if you could take the pain out of shopping and save money at the same time?

These are the comments that can be heard in a room of women trying on jeans with their best friends:

“You know it’s good when they squeak!”

“These are a must-have!”

“Maybe do some squats in em’.”

The difference between your best friend and a saleswoman is that your friend isn’t afraid to get honest.

For example, Vault Denim representative Amy Pippin said to her friend while trying on jeans, “I won’t offend you? OK, the pockets need to be a little closer together!”

The women of Vault Denim say forget hours spent in cramped mall dressing rooms trying to squeeze in that bootylicious bump, and instead trade in that environment for your girlfriend’s kitchen.

“The last time I was in a dressing room, I had to bring my 4-year-old with me because I’m a full-time mom, and he kept saying, “Eww, you’re naked,” said Vault Fashion Consultant Shawna Pesina.

“It’s taken off like crazy here in Minnesota. We’re one of the fastest growing states,” said Vault Regional Consultant Leigh Ronsen. “Vault Denim buys overstock from the manufacturers that sell to the high-end stores, and we never know what we’re going to get.”

At their jean parties, you see the same designer jeans you see on store shelves for up to half the cost.

“If you can spend 50 dollars, and have your butt look half the size — it’s fabulous,” Pesina said.

At the end of the day, these women say they have one mission: “I think, honestly, we just want our butts to look fabulous,” Pesina said.

Illusion is these girls’ specialty. In fact, they call themselves the “smoke and mirror girls.

With so many factors, it can be a daunting task to figure out how to flatter your body the best.

WCCO-TV asked for the experts to tell-all. They say the first trick is hidden in the stitch. Don’t be fooled. Everything is deliberate, from well-thought stitching to precise placement of the wash.

The fashion consultants recommend finding a wash that is deliberately placed on the front and back of the thigh area. They say this wash should be a more narrow line so as to give a more slim illusion.

They also say the cardinal rule of creating a slim silhouette is finding jeans with pockets that sit closer together.

As far as the one trend the fashion consultants say they can’t keep in stock: pockets adorned in jewels.

There’s an incentive to hosting a jeans party — you get free jeans depending on how many pairs you sell.

If you want to be in touch with a Vault Fashion Consultant so you can host your own party, you can find them at http://www.amyscherberpippin.vaultdenim.me or click on the links below.

Vault Denim

Vault Denim

Comments (19)
  1. See BS says:

    Shake Shake Shake Senora 🙂

  2. CCO is a failure says:

    Americans don’t realize that they are living beyond their means. Most people in the world would like to get enough to eat today, not worry about a Jeans party. You fail ‘CCO.

    1. BKinMN says:

      It’s a story about a successful business, which is good to hear, in the current economic time. The story says nothing about people living beyond their means. Nobody is forcing anybody to buy these jeans, but if they have discretionary income to spend, let ’em spend it. You’re a tool.

  3. Marco P. says:

    Save 50%…what does that mean. Jeans typcially sell for 50% off list price in dept stores. Women are more likley to buy more than you need at a friends home out of guilt. So there you have it, these jeans will cost you more money.

  4. Mike says:

    My wife has purchased these jeans and they are a heck of a lot cheaper than them name brand places. And her booty looks great in them!

  5. mel says:

    Sign me up! I hate jean shopping. I go to the store and try on at least 30 pairs of jeans all in the same size. Some are way too small, some are way too big, and usually none fit well. I will definitely be looking into this!

  6. kathy says:

    NO way will I pay 50 to 60 dollars for a pair of jeans….I don’t care if they r good quality or not …I can go to Old Navy and Walmart and pay 20 and they last just as long

    1. Jag says:

      @ kathy: Then by all means, don’t participate. I certainly would hesitate to claim that I can go to Walmart and “pay 20 and they last just as long” without at least seeing the quality of the product myself first. Walmart is not known for selling high quality merchandise. Some of us see THAT as a huge waste of money.

      1. Cindy says:

        True that Jag! I am embarrassed to walk through the clothing area at wal mart!

  7. SuperMom says:

    lol! funny to read some peoples comments… =) LOVE jeans! LOVE to save money and LOVE shopping in homes with friends! YAY Vault!

  8. Vault Lover says:

    Awesome quality! They have the designers that are 100% authentic and also the fun blingy styles. Prices are 48-92 depending on the brands.

  9. LVB says:

    You go girl! Shopping with friend outside or inside the home is fun. Friends give honest opinions tactfully:) Who couldn’t use some advise when buying jeans for that matter. I love jeans, practical, fashionable and now affordable – a perfect trifecta!

    Hey, negative person – get a grip this isn’t about Americans or about world hunger this is about buying jeans! With all the money women are saving on jeans they can give to charity more easily. Hey we can collect some foodshelf items as the entrance fee to the party – I like that idea!

  10. Denyce says:

    Come join us in one of our Designer Jeans Parties at http://www.jeansparties.com . We will have to meet at one of the events this year so keep an eye open for me and i look forward to meeting you fellow jeans party thrower!!

    Much Luv Denyce

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