Vikings Launch Media Campaign On Stadium Efforts

MINNEAPOLIS (WCCO) — The Minnesota Vikings and the Green Bay Packers will be staring each other down Monday night at Lambeau Field.

The Packers are still undefeated this season, while the Vikings’ record currently stands at 2-6.

But it isn’t only the teams’ records that stand in sharp contrast to each other. While the Packers are having little problem putting together a plan for a $140 million stadium renovation, the Vikings’ plan for a new stadium has stalled.

So, beyond the ads for beer and Buffalo wings, Monday Night Football will also feature the Vikings’ latest campaign for a new stadium.

The team announced Monday that their broader media campaign regarding stadium efforts will launch during Monday’s game.

The advocacy video was unveiled Saturday, Nov. 5 and was designed to drive accurate information on the stadium issue and remind everyone what the Vikings mean to Minnesota.

The campaign features online, radio, print and TV ads, which will be unveiled over the next few weeks. The team also plans to make community stops around the state to discuss the issue with fans.

Gov. Mark Dayton has tried to force a deadline on the legislature calling on lawmakers to agree on having a deal in place by Feb. 24.

The Packers have a simple way to pay for their renovation. The team plan to sell shares for $250 a share.

Minnesota Rep. Phyllis Kahn thinks that’s a great idea, and has a bill that would make Zygi Wilf sell 70 percent of the team to the public. The proceeds from the sale of shares would fund a new stadium.

“I have had a really positive response from a certain number of legislators and a certain number of people in the process,” said Kahn.

But there is one problem: the NFL bars public ownership with the exception of the Packers, who have been grandfathered in. And the NFL plans to keep it that way.

“The Packers ownership structure is a vestige of an earlier time and only works because of decisions made over time that would not be possible to retrofit now,” the NFL’s senior vice president told WCCO.

So the Vikings and the state are left trying to reach a deal.

Incidentally, the Packers’ stockholders don’t get tickets or even dividends, they only get the pride of saying they’re team owners. Taxpayers in Green Bay have so far been willing to pay out of their own pocket.

In 2000, Brown County passed a half-cent sales tax for a $300 million stadium renovation. That’s the same amount of sales tax that has been taken off the table for the Vikings’ Arden Hills site.

Comments

One Comment

  1. Swamp Fox says:

    It’s about time that the Vikings put forth their new stadium information for all to see and peruse over. However, I hope the Vikings also inform all of us that the new Arden Hills stadium will be a “peoples” venue with Minnesotans being the owners and users of said facility. Also, the Vikings should demonstrate how this venue along with axiliary developments could generate $millions in tax revenues for the state coffers. Yes, there are thousands of jobs at stake.

    The future is here. Build it, folks will come, and good things will happen for all. Don’t build the stadium and not develop the surrounding Arden Hills site, Minnesota will lose $billions in accrued tax revenues but the site will lay fallow and useless for generations. We Minnesotans will only have ourselves to blame.

    The Vikings and Wilfs have to show why this stadium site will work for them, show why/how their development interests come into play at Arden Hills, and how through related site developments the state, county, and Twin Cities will benefit from the jobs, business opportunities, tax revenues, and attractiveness this Arden Hills area will generate.

    Don’t forget, the Wilfs are business people, capitalists, who want to show a profit. The Wilfs must demonstrate/show this fact and also show how their making money benefits us all and the MN state treasury. Do that and folks will come not only for the Vikings but also for the related activities etcetera.

    OK, it’s the Vikings turn to convince us.

    1. Perfect says:

      Perfectly said… This will work well for the people of Minnesota and the vikings.!!

      1. IWonderIF says:

        I wish some of the folks posting stuff on here would actually take a macro economic 101 class- This Arden Hills stadium will NOT generate MORE money- Instead it will shift money around . Its all fuzzy math… Keep it down town MPLS. Make MPLS work

        1. jackactionhero says:

          I took that class in 1992 as part of my Econ Major program at University of Wisconsin.

          Downtown? Where downtown?

    2. Vikingfan says:

      There is nothing wrong with a business person wanting to make a profit. Their profit will create more jobs down the line.

      1. Lalas says:

        That worked so well over the last 10 years right? Right? Pretty sure that’s why taxes are at an all-time low. Right?

    3. trebor says:

      Green Bay raises 300m with a population of 300 hundred thou including burbs if they have any. Almost the same as Ramsey Co. But here we have 3 million in the metro to help pay for the same. I meant almost the same money for Ramsey Co. not people.

    4. A Voter says:

      Only 2 million supporters? That’s a minority, spend the money on something we all use like roads, and bridges.

  2. Skip the ads, go to a referendum says:

    Instead of a 100% “pro me” advertising campaign, why doesn’t Wilf use this money as a down payment on the new stadium that he will fund without the use of any public funds?

    Wilf can afford the new stadium that he wants. The state of Minnesota CANNOT afford to contribute to it.

    Since we’ve been reminded: “Don’t forget” … let’s also not forget that we still have an unresolved $5+ billion state deficit that isn’t resolved, we still have to pay back money the state “borrowed” from the education fund, and our economy is still unstable.

    If you truly believe in a “people’s stadium,” put this issue before the voters and let a referendum decide this once and for all. The issue is large enough and sensitive enough that the final determination should be “majority rules.”

    1. Swamp Fox says:

      @skip
      Haven’t you been doing your research? It’s crunch time and if things don’t fall into place the stadium will not be built, the Vikings will leave, the state will lose money, and you will just keep on complaining about life in general!

      Get with it and see what the future holds instead of rehashing old political bromides about referendums and being broke. Must be nice to be a Scrooge at heart.

      1. Afraid of a vote? says:

        Oh let’s hope the Vikings leave. What a wonderful Christmas present that would be for the state of Minnesota!

        Q. Why are you afraid of a referendum?

        A. Because it would never pass, not in 650,000,000 years!

        1. Swamp Fox says:

          Oh, yea of little faith in Minnesota’s future! I hope you like the fox-hole you want yourself to live in. I am looking forward to $650,000,000 future reasons why the Vikes should stay.

          “Stupid is as stupid does!” Forrest Gump and others have said. Who needs a referendum when the future is so concisely at stake? Must be nice being a self-centered Scrooge. LA awaits if the Vikings and their money-making possibilities leave town. Think about it Mr.Scrooge!

          1. Majority rules is as American as apple pie. says:

            Point 1: Ahhh, you must work for the Vikings.

            Point 2: I see you avoided the referendum fear question. Instead you whistle in the dark and ask “Who needs a referendum …?” Well, the people of Minnesota need a referendum to show you and the waffling politicians what the majority truly wants.

            1. Swamp Fox says:

              @majority rules
              #1–NO I don’t work for the Vikings!
              #2–Yes, I avoided the referendum question because [a] most of the elected politicians we voted for to resolve this Vikings venue problem aren’t doing their mandated jobs; [b] the GOP controlled legislature is mucking around around like a chicken with no head attached not accomplishing anything but making a mess of the MN budget; and [c] no one has brought forth any hard core facts–for better or worse–showing why a tax payer wasteful referendum is needed to begin with.

              State government’s job is look out for its citizenry and at present; outside of the Governor’s office; the state government is tied up in bureaucratic political nonsense by the GOP/T-Bag legislature. Ask former MN Governors from previous administrations, the Pawlenty era excluded, and you will find agreement on how to move forward with the MN budget economics and the Vikings’ venue issues.

              Why waste money and time on a referendum when things need to be concluded forthwith? The state’s future is at stake!

              1. Deep Thinker says:

                @swamp faux, chill out, you need to take a deep breath & then jump from the tallest building you can find….please…

                1. "State's Future" says:

                  @swampfox: “The state’s future is at stake!”????? If Minnesota’s future is determined by a stupid football team, we are all doomed either way. A referendum is not that expensive to do, considering we have a deficit of FIVE BILLION. What are you afraid of?
                  Put the money to work for the good of all. Lower tax rates to encourage new businesses to come here and help the existing businesses as well. THAT will create jobs and help with our property taxes too.

                2. jackactionhero says:

                  You don’t understand what a deficit is, do you? That’s based on projections for spending against the intake of future taxes and fees.

                  “Deficit” doesn’t mean the state’s checking account is overdrawn, which is how you are making it sound.

                3. Swamp Fox says:

                  @Deep Thinker
                  I am chilled out, breathing fabulously, and, I did jump from the heights enjoying the exhilarating ride down. [I had a great para-wing parachute!] Why don’t you tried your advice after reading basic ECON101, Urban Development 308, and Business509 [developmental business concepts] before you jump! It cleanses the inert MN sludge on the cerebrum! Think about that!

    2. viking fan says:

      Yiour former governor is responsible for the fiscal mes we are in . Pawlenty is by far the worst governor we have ever had in this state.

  3. what!?! says:

    Building in arden hill is thee dumbest idea so far. Build down town where we already have infrastructure in place to deal with it all.It will save us millions .. I have a great location in mind- The Dome Site.. Even the train runs right through there… HA!.. No Monies for zippy world!

    1. jackactionhero says:

      Are you claiming to be smarter and more in the know than the folks who have gone over this data for months and years and presented the concepts?

      LOL

      That cracks me up.

  4. Viking fan says:

    The dome site is the worst site for this stadium. Arden hills is where it should be because it will bring back tailgating, clean up the army munitions site using the super fund. The Arden Hills site is also the gateway to the North country.Let’s make MInnesota proud with the Arden Hills stadium plans. The metro dome site can be imploded and the land used for other purposes.

    1. @vikingfan says:

      Arden Hills is the gateway to the North country? Is that official? Wow. I did not know that.
      The Army Ammunitions site currently has a wildlife viewing area for all the birds and animals that live there. It is on Lexington, north of Hwy 96 (the eastern border of the site). I would much rather watch the real animals than the overpaid ones that are a disgrace with their greed and lack of respect for the law. They make great role models for our kids.
      Why should all Minnesota residents pay because you and some others enjoy tailgating 8 times per year?

      Make Minnesota proud–send the vikings down the road.

  5. Industry california resident says:

    I remember when they were talking about building the Metrodome and all of the naysayers who spoke out against the stadium because they thought the old met was just fine for the Vikings. Well, the dome was built against these naysayers wishes and wonderul memories were made with World series victories, a superbowl, NCAA tournaments, and plenty of football. The dome was paid off way earlier than anticipated. Now is the time to plan for the future and build a stadium on a site in Arden Hills we can all be proud of. Not doing so will send the Vikings packing to Los Angelos where they will be known as the LA Stars and where they will play in a beautiful retractible roof stadium in Industry California. And by the way remember we got your beloved Minneapolis Laker’s.

    1. Swamp Fox says:

      @ CA Resident
      Hallelujah! An outsider who sees the light of progress and good fortune for us Minnesotans. History will negatively repeat itself for this state and the Vikings if we don’t act boldly and decisively. The Vikings belong in Minnesota not California…

  6. Deep Thinker says:

    If the Vikings beat the Packers tonight, I say we help build them a new stadium, if they lose, they can pay for it themselves….simple

    1. Industry California resident says:

      With that kind of thinking the vikings will be California bound. Don’t you know that the Vikings are in a rebuilding year? I promise you that Ponder will give the vikings hope for the future. then again, it’s no skin off of my back because I will still be able to see them in my home town of Industry California. You Minnesotan’s are nothing but a bunch of bleeding heart liberals. bring them to California where they will be as successful as our beloved Laker’s

      1. Swamp Fox says:

        @Industry CA
        Industry you have your points but don’t call the MN naysayers “bleeding heart liberals”!!! This state at present is in a political barrel of turmoil. The MN GOP/ T-Baggers are in control of the MN legislature and are worried about keeping their jobs.

        This mess comes after eight years of an ersatz GOP governor who was more concerned about running for 2012 Presidency than being a forthright executive who made command decisions. This state is in a near default financial mess and after nearly 11 years of milquetoast, sometimes spirited, debate the Vikings are on the verge of leaving town. Now is this the fault or state of “bleeding heart liberals”?

        At least if Minnesotans were or partially liberal there would be some foresight to the future. At present, the naysayers can’t look beyond their next beer or their next issue to complain about. These folks aren’t looking at the venue as people-owned or looking at the incoming probable tax revenues that comes with developments of this nature.

        If the Vikings leave $20-$25 million dollars per year would be lost in income tax revenues. If the Vikings leave MN there would be a loss of estimated $120-$150+ million related impact business revenues from game days. That’s not counting regional revenues received from the venue lease contracts, concession sales taxes, and related hospitality taxes etcetera. Now that’s a chunk of change the naysayers say that Minnesota can do without. Now would ‘liberals’ allow that much money to leave town? I rest my case.

      2. Deep Thinker says:

        That’s funny, some bozo from California calling other people bleeding heart liberals…if that’s the case then I guess California is where you insert the enema

  7. Ray Guy says:

    Make Brent McClanahan pay for it, he still owes us for fumbling on the 2 yard line against the Raiders in our last Super Bowl over 30 years ago…it’s been downhill ever since then with a few brief glimpses of hope that are quickly dashed

  8. There is nothing to be gained with a new stadium says:

    For all of the people who claim the Vikings are so important to the state’s economy, and for all of the people who claim a stadium is a fountain of profit for the state, I invite you to peruse KSTP’s latest report on the Dome’s income and expenses.

    Here’s an excerpt:

    “Add up the revenue from all these non-pro sports events at the dome and it comes to slightly more than $2 million a year. Add in investment income of about $500,000 a year, and that brings the grand revenue total to a little more than $9.2 million annually.

    It looks like this:

    Dome total revenues:

    Vikings: $6,638,750

    Other events: $2,073,500

    Investments: $500,000

    Total: $9,212,250

    And that means, even with the Vikings, there’s now a budget shortfall of about $2 million–$2,051,750 to be exact (again, according to the 2011 recommended budget of the Metropolitan Sports Facilities Commission).”

    Clearly the Dome is an expense to the taxpayers even with the Vikings contribution. And all those “other uses of the stadium, all the special events” … well, they bring about $2,000,000 A YEAR to the coffers.

    As for all the extra revenue the “crowds of fans” bring in for the high school football tournaments, the same report says it COSTS about $200,000 for the attraction.

    So what does Zygi and his team of overpaid misfits bring to the party? Nothing big a BIG WHOOP of NOTHING.

    Also, for those who think they know everything there is to know about football, read the NFL response in regard to allowing public ownership of a team other than the grandfathered in Packers … clearly they don’t want any informed public to infringe on the good ol’ boy NFL profit machine.

    NO WAY does it make sense to use any public money from any public source to pay for a new stadium. Let’s take care of our own population; we don’t need to make Zygi and his rich players even richer by paying for their playground.

    1. There's more says:

      Interesting. And simply building the stadium (not maintaining it) would cost the taxpayers over $21,666,666 a year for 30 years – and that’s not including interest!

      Oh what a good deal for Minnesota to pay for a new stadium for the Vikings.

  9. Janet says:

    There are no economic benefits to taxpayer subsidized stadiums. Anyone who tells you different is lying.

    -http://www.economics-papers.com/?p=32784
    -http://www.cbssports.com/mlb/story/7204546
    -http://www.amazon.com/Major-League-Losers-Sports-Paying/dp/0465071430

    The only question for tonight is will the Vikings bring out a crippled child to help them push this scam?

    1. Let's build in Arden Hills says:

      By that same token there is no benefit to giving money to the arts since they only benefit the upper 2% who are the only ones that can afford to pay the expensive broadway ticket prices. There is no benefit to helping a company to relocate by offering tax incentives. There is no benefit to giving out welfare to people that should be supporting themselves? The Vikings bring notoriety to the Twin Cities. They draw businesses to the area and they keep people from moving away. I chose not to live in a small town because there is nothing their to capture my interests. The Vikings are worth the investment and a new stadium in Arden Hills will mean good paying jobs over the next 4 years and many years to come. this new stadium will mean beautifying the army munitions site and making it a piece of property that everyone in our great state can be proud of. Everyone in Minnesota benefits from the Vikings whether it is the season ticket holder or the once a year attendee, or the old person who doesn’t get out much any more, but enjoys listening and watching the Vikings play.

      1. Janet says:

        Jobs? There is a net LOSS of jobs!

        Didn’t you read any of the studies?

        By taking money out of OTHER sectors of the economy, THOSE sectors suffer and those jobs are lost.

        It’s a scam. Only dupes and gullible fools could fall for it.

        1. Let's build in Arden Hills says:

          There is no sense convincing you on the stadium issue. I respect your opinion, but I will disagree on your position. My opinion is the Vikings are worth keeping in this state. This is the one opportunity we have to clean up this munitions dump once and for all and turn this place into a beautiful piece of landscape and development. I won’t waste my time reading slanted academic studies done by a bunch of professors who will do every thing they can to push their liberal agenda

          1. Deep Thinker says:

            Sorry but it’s a fact, a new stadium does not create income, look where Cleveland is now with the Indians & Baltimore with the Orioles…how have those beautiful stadiums worked out for their respective cities….what’s that?
            ……your welcome…..how does one debate with someone that blames everything on ‘liberals’….how about “You Build In Arden Hills, Not Us”

            1. jackactionhero says:

              Detroit has a new stadium. How are they doing?

              Nahh, don’t talk about them…

              There are cities lining up to get professional sports franchises, and for good reason. You not seeing the reasons is not really relevant at this juncture.

            2. Swamp Fox says:

              @Thinker?
              I don’t have the latest research on Detroit or Baltimore but being a former Clevelander I know the sports venue situation fairly well.

              [a] First of all, even with the present serious economic picture that Cleveland faces, all ‘Cleveland” sports venues are breaking even and keeping their promissory agreements with the city. Even the Cavaliers, with the ongoing strike, are paying their obligations. All venues are owned by Cleveland.
              [b] In the event of any team bankruptcies, defaults, or sales all contractual revenues or income due the city become due immediately due and must be paid in full.
              [c] With no exception does any team leave town taking the team name [IE–The Cleveland Indians, The Cleveland Browns, and even the Cleveland Cavaliers]; team name trademarks & logos; and brand name copyrights with them. League franchising rights of said names belong to the city of Cleveland. The team[s] which are sold off, leaving, or disbanding must adhere to [d].
              [d] If a team is sold to another city all debts to the City of Cleveland, Cuyahoga County[Ohio], and state must be paid, free and clear. The team will start anew like a new franchise in the new location city. If all current and/or contractual debentures with Cleveland are legally cleared off the books then…..
              [e] The City of Cleveland shall hold no claims or liens against said teams except the Cleveland related names, trademarks, logos, references etcetera aforementioned earlier.

              Cleveland is not having another sports debacle liken to what happened to the Browns in the 1990’s/2000’s where the team left town. Thus far, the rule of law and Cleveland’s sports teams policies work. When the economy is good and the teams are playing good Cleveland makes money overall. It’s a win/win situation. If the economy is bad and the teams are not doing well then the City breaks even along with the related business community.

              It’s unfortunate Minnesota and the Twin Cities metro can’t see the light of common sense here. Yes, the Wilfs will make money more so off the related Arden Hills developments etcetera. However, just look at the revenue streams to the MN state coffers if all works well. If this is not possible with the present lagging economy and all then look at the picture of breaking even across the board on all fronts until things get better. Cleveland is a prime example of common sense economics at work that benefits all concerned without going broke of in default. Just watch what happens when good times return.

          2. Facts, Who Needs Facts says:

            What they really need to do is build a barn to house all the sheep like “Lets Build in Arden Hills”

          3. Janet says:

            Let’s build in Arden Hills:
            “I won’t waste my time reading…”

            I think your statement sums you up succinctly.

      2. Wrong! says:

        They bring notoriety all right.

        Have any of them been arrested this week?

        I am part of “Everyone in Minnesota benefits from the Vikings…..” I don’t benefit at all, and I am not alone. Their greed and full of themselves attitude makes me ill.

        Some people in Minnesota might benefit. “Everyone” certainly does not.

        1. jackactionhero says:

          Not relevant to the discussion.

  10. Lena says:

    Da only ting dem Vikings er goot fer ist ta pute me to sleep, ya sure.

  11. Industry California resident says:

    I promise you that all the naysayers dead against this team will be the first to whine when they wake up to learn that ziggy has signed a long term contract to play Industry California. We hire politicians to make the tough decisions. What you guys have in Minnesota are just a bunch of spineless politicians who are afraid to make the decisions. LA Stars here we come

    1. me says:

      That “whine” you hear is the echo of the loud Bronx CHEER at the Vikes departing backsides …

      Vikings – move to California – please? pretty please?

    2. Promise? says:

      I am a naysayer, and I promise YOU I will be one of the first to cheer when they leave. You certainly don’t speak for me, and judging by the polls,I would venture a guess that you don’t speak for lots of Minnesotans, who speak quite well for themselves.
      Besides, who are you to promise anything?

      California deserves the vikings. Maybe it will help your crime rate.

  12. va172 says:

    This is what will happen. A new stadium is built making the Viikings a more valuable commodity which will then be sold for a huge profit. Zygi Wilf will walk away with a huge profit at the taxpayer expence. He is a busuness man and has now emotional or personal ties to Minnesota or its fans.

    1. jackactionhero says:

      SO WHAT????????????????

    2. Lalas says:

      Worked for W, with the Rangers. Only business of his that ever succeeded.

  13. kybar says:

    The Lambeau Sports complex is something to behold. Besides the 4 Lombardi trophies it is a magnificant ediface. Even if it something llike this were built in MN they will never have any Lombardi trophies to display. If by chance they did win the Super Bowl they wold be given some other trophy as Lombardi would never be displayed in MN. Maybe the could borrow the Axe from the Gophers. Oh i almost forgot, the Gophers haven’t seen it for quite a number of years.

  14. Swamp Fox says:

    To all concerned;
    Here are some remarks to another commenter on this thread’s subject. It might interest some naysayers who oppose everything sports.:

    I don’t have the latest research on Detroit or Baltimore but being a former Clevelander I know the sports venue situation fairly well.

    [a] First of all, even with the present serious economic picture that Cleveland faces, all ‘Cleveland” sports venues are breaking even and keeping their promissory agreements with the city. Even the Cavaliers, with the ongoing strike, are paying their obligations. All venues are owned by Cleveland.
    [b] In the event of any team bankruptcies, defaults, or sales all contractual revenues or income due the city become due immediately due and must be paid in full.
    [c] With no exception does any team leave town taking the team name [IE–The Cleveland Indians, The Cleveland Browns, and even the Cleveland Cavaliers]; team name trademarks & logos; and brand name copyrights with them. League franchising rights of said names belong to the city of Cleveland. The team[s] which are sold off, leaving, or disbanding must adhere to [d].
    [d] If a team is sold to another city all debts to the City of Cleveland, Cuyahoga County[Ohio], and state must be paid, free and clear. The team will start anew like a new franchise in the new location city. If all current and/or contractual debentures with Cleveland are legally cleared off the books then…..
    [e] The City of Cleveland shall hold no claims or liens against said teams except the Cleveland related names, trademarks, logos, references etcetera aforementioned earlier.

    Cleveland is not having another sports debacle liken to what happened to the Browns in the 1990’s/2000’s where the team left town. Thus far, the rule of law and Cleveland’s sports teams policies work. When the economy is good and the teams are playing good Cleveland makes money overall. It’s a win/win situation. If the economy is bad and the teams are not doing well then the City breaks even along with the related business community.

    It’s unfortunate Minnesota and the Twin Cities metro can’t see the light of common sense here. Yes, the Wilfs will make money more so off the related Arden Hills developments etcetera. However, just look at the revenue streams to the MN state coffers if all works well. If this is not possible with the present lagging economy and all then look at the picture of breaking even across the board on all fronts until things get better. Cleveland is a prime example of common sense economics at work that benefits all concerned without going broke of in default. Just watch what happens when good times return.

    1. mistake by thelake says:

      “but being a former Clevelander” Thank you for being honest, even if it means people will automatically assume (rightfully so) that you sir, are an idiot.

      1. jackactionhero says:

        Grow up

        1. You said it says:

          Not relevant to the discussion.

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