It takes about 63,000 trees to make the newsprint for the average Sunday edition of The New York Times. (Photo by Mario Tama/Getty Images)
In today’s digital age, it’s easy to send out an email by mistake — even for a company that’s in the business of communication.
The New York Times thought it was sending an email to a few hundred people who had recently canceled subscriptions, offering them a 50 percent discount for 16 weeks to lure them back.
Instead, Wednesday’s offer went to 8.6 million email addresses of people who had given them to the Times.
[NY Times]
