Target Cuts Outlook After Dec. Misses Expectations

NEW YORK (AP) — Target lowered its earnings expectations Thursday following a disappointing December, with consumers waiting until the last minute to shop as well as weak sales of electronics.

Wal-Mart Stores, Inc. has also come on strong, forcing prices lower at the expense of competitors.

Revenue at stores open at least a year rose 1.6 percent. That missed analyst expectations for a 3.1 percent increase, according to Thomson Reuters. Target’s stock fell 3.4 percent, or $1.70, to $48.30 in afternoon trading.

Revenue at stores open at least a year is considered a key measure of a retailer’s financial health because it excludes volatility from stores that open or close.

Strong grocery and beauty product sales offset weakness in electronics, movies, books and music, the company said. In addition, sales and traffic were stronger in the week before Christmas thanks to last-minute shopping.

Total revenue for the five weeks ended Dec. 31 rose 2.6 percent to $10.14 billion.

The company now expects fourth-quarter earnings of $1.35 to $1.43 per share. That compares with prior guidance of $1.34 to $1.53 per share. Analysts had $1.48 per share.

Target Corp., based in Minneapolis, expects revenue in stores open at least a year to rise in the low- to mid-single digit percentage range.

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  • Tom

    I Love Target but they do the samething that other retailers do they base their asumptions on sales that happen on Black Friday and Cyber Monday. While those 2 days usually do very well but expecting that to continue threw out the month of December is always a big gamble.

  • don't care for Target

    I hate target. It is like going to buy a new car and paying full retail, MSRP. There are no good ‘clearance’ items like there used to be. They are generic and vanilla. Yes the invisible line between Target and Walmart, known as the poverty line, is obvious but I’d rather shop at Walmart rubbing elbows with the poor folk and minorities but save money on the same items and have access to a larger breadth of items. Plus Walmart can be entertaining sometimes.

  • Jim

    Maybe extend your hours a little more for the consumer… open until 9;00 on Christmas Eve get real

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