Social Media Site Pinterest A Huge Hit Among Women

MINNEAPOLIS (WCCO) — Have you pinned today? Pinterest lovers know what we’re talking about.

The social sharing website is a hit, especially among women. Since launching in 2010, it now has more than 10 million registered users.

There’s an artist, a working mother and a new graduate. Three different women, and three different backgrounds. They all have one thing in common: One online obsession, and that’s Pinterest.

“It’s just amazing,” said Michelle Farullo.

“I signed up a week ago and have been on it every day since,” said Julie.

“I can’t even say enough about how great it is,” said Stephanie Bunomo.

It’s really a simple concept: It’s an online scrapbook or bulletin board. If you come across a photo of something you like, you add it to one of your Pinterest boards. Your images are then shared with Pinterest users all over the world.

“When you come across a good idea online, you kind of look at it and it goes in one ear and out the other so with Pinterest, you save it all to one space,” said Bunomo.

She uses Pinterest to stay organized, but that’s only part of it.

“The best thing about it is other ideas,” she said.

Bunomo is a full-time lawyer and mother, and she didn’t have one for her son’s birthday.

“Max is obsessed with superheroes,” she said.

After just a few minutes on Pinterest she came up with a superhero theme, including directions on how to make a cake, a banner and party favors.

“I’m not a creative person, but I’m a good copier,” she said.

Whether it’s fashion, food, travel, fitness or books, whatever your interest is, someone is pinning things you might like.

“It’s my resource center. It’s my inspiration file. It’s my bulletin board. It’s my social network. It’s all of that,” Farullo said.

An audiologist by day, Farullo’s true passion is her art. She shares from her studio with more than 100 followers on Pinterest.

“One of the editors-in-chief of a pretty well-known magazine saw one of the things I created, and she really liked it,” said Farullo.

So much in fact that a picture holder she made ended up on the front cover. Since then, she’s written several articles for the magazine.

Social media expert Dave Gerzof said the bulk of Pinterest users are women ages 25 to 44, and they’re statistically the top spenders in our economy.

“That is a very powerful demographic for advertisers and marketers. This is Facebook on steroids,” Gerzof said.

Pinterest is growing even faster than Facebook did in its infancy, and like its social networking predecessor, many users say once you start it’s hard to stop.


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