Finnegans Apologizes For Dalai Lama Ad

MINNEAPOLIS (WCCO) — A Twin Cities beer-maker is apologizing for a new advertisement that has some Tibetans upset.

Finnegans recently posted a billboard ad which shows a yellow-haired version of the Dalai Lama next to a beer bottle.

The text of the billboard reads: “Doing good. Now Available in Blonde.”

Finnegans CEO Jacquie Berglund apologized for the ad and had it removed. She plans to meet with local Tibetan leaders on Saturday to apologize in person.

Finnegans has a reputation for altruism. The company donates profits to fight hunger.

  • yomammy

    And every apology destroys “freedom of speech” a little more.

    • Katelyn

      Not necessarily. Freedom of speech does not mean freedom from consequences. When your speech offends someone, or a group of people, you can choose to stand by your free speech and face those consequences, or you can offer an apology and retract your free speech. That decision is made of free-will and your own volition. If it were mandated that you apologize and remove the sign, then perhaps you have a point. But it wasnt mandated, it was a free choice.

      • Steve

        But you don’t really have free speech anymore. Controversy is intentionally spread far and wide. The only real reason for this is to force people to act or think a certain way. It’s one thing to react to your local customers or audience but another to have to answer to a national or global audience.

        It’s not legally mandated, in other words, but it sure is practically mandated. You think that many of Finnegans customers are really upset, or do you think the media is pushing “controversy”? I’m voting on the latter.

  • Rubin

    Rest assured that the fine folks at Finnegans will no longer be receiving total consciousness on their deathbed!

  • Tibetans upset.

    There is only one of us that is upset. My buddy and I are fine, we love that beer.

  • Sgt

    I going to buy it !! The billboard wasnt up here in podunkhollo.

  • Focus Now

    My guess is that they censor comments that are totally unrelated to the article.

  • Tu Bit Tom

    It’s common sense to leave religious icons out of ads.
    Would we want to see an ad with Jesus Christ in his crucified hands-stretched pose with wording that says “At _____ we save you this much!” or “at our lake resort, its the size of the one that got away”

    As far as the Cameljockey is concerned – Post #1 – Tibetans don’t pray on rugs! You are showing your ignorance and midwesterness

  • s

    did anyone bother to ask the dalai lama himself if the ad upset him? he’s got a sense of humor you know. considering that it’s a company that donates their profits to fight hunger, i think he’d be o.k. with it. he’s on twitter, someone tweet it and see what he says.

  • Dan

    If they are Tibetan leaders, then they aren’t local. If they are American’s, then they are not Tibetan. Perhaps the writer meant to say Buddhist? Either way, it’s ridiculous for this company to apologize. Too bad the beer company didn’t do something with Mohammed, then we really could have had some fun with this.

  • Debbie

    How many damm Tibetans are here in Minnesota to be upset? Gimme a break.

  • Willow

    Drinking alcohol is a no-no in Buddhism, at least the stricter forms of it. So I can see why they’d be annoyed.

  • Buddha Buzz: A Blond Dalai Lama? | maddiekalthoff

    […] the CEO of Finnegan’s also apologized for the ad and plans to meet with local Tibetan leaders (….). If the article wasn’t so critical of the ad they would have included the picture, explained the […]

  • Ella Earls

    Is this mis-step an effort for attention “on the eve” of the biggest beer days? Extreme but negative press is press all the same. Sad …

  • No Dalai

    If Finnegans donate any money to the dalailama, then please don’t bother selling the beer to China nor to any Chinese anywhere in the world. The dalailama and his group represents a feudal system ( he used to have a lot of slaves before he lost his throne ), and his group still dream of imposing that feudal system on the people of Tibet.

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