FARGO, N.D. (WCCO) — The Visitor’s Bureau in the Fargo-Moorhead area wants more gay travelers in town.
The bureau is hoping to promote the two cities as a gay and lesbian-friendly destination, according to the Dickenson Press.
Though the plan is still in its early stages, the bureau hopes to tap into the $70 billion market generated by the gay community.
The market is so big that websites like Orbitz and Travelocity have dedicated gay travel sections, and the visitor’s bureau wants to take advantage of that huge market.
Last year, Minneapolis was ranked by The Advocate as the gayest city in America, which, in terms of simple proximity, could give Fargo-Moorhead’s plan a leg up.