Minneapolis Jewelry Designer Susan Horowitz, SHExclusive Designs
I met Susan through a networking acquaintance and as soon as I saw her jewelry, I was “ooohing” and “ahhhing” over the sparkle and glamor. Each piece is truly one of a kind, with a mix that includes everything from faceted beads to semi-precious stones and metal chains to unbelievable clasps. They are worth every ounce of their weight as statement pieces that will stay in place. Like the Sterling Starfish with Fresh Water Pearls, indulge in a glamorous take on a beachy theme with a textured starfish against a pearl background. Pair this with any color for special holidays and events or use it to dress up an every day outfit.
Susan is a former ballerina with a passion and deep appreciation for fine art, fashion and beauty. She began designing her jewelry collection in 2008 as a therapeutic outlet and now sells her stunning pieces in select boutiques and events throughout the Twin Cities. I was able to ask her a few questions about her designs and business.
CBS Minnesota: How would you describe your design aesthetic?
Susan Horowitz: Authentic, brilliant, unique, elegant, colorful, whimsical, radiant, magical, eclectic and resilient. I pair vintage pieces with contemporary classic semi-precious beads and pearls to create pieces that reflect both the past and the present.
CBS Minnesota: Who do you have in mind when you design your pieces?
Horowitz: I envision a confident, professional woman in her 30s or 40s with a unique personal style who appreciates one-of-a-kind wearable art. Most importantly, she is not afraid to stand out.
CBS Minnesota: What is something that differentiates you from other jewelry designers?
Horowitz: Vintage is very popular, as are statement pieces. One thing that makes my pieces stand out are the clasps. I like using clasps that are multi-functional, meaning they are always pretty enough to be seen and embellish the pieces.
A great example of Susan using clasps is the Crystal Beads with Brass Bow necklace. This purple and gold three-strand necklace is a showstopper with the facets that catch and reflect light beautifully. It is short enough to be worn with a higher neckline. The gorgeous brass bow clasp can be worn in the back, front or side.
CBS Minnesota: What are your favorite materials to work with?
Horowitz: Pearls are beautiful and versatile — they can be worn as elegant or for every day or be combined with other stones for a completely different look.
CBS Minnesota: Where do you find the pieces you use?
Horowitz: A few of my favorites include antique stores, the Tuscon Gem Show and a flea market in Texas. I have found some beautiful silver pieces made in Thailand at local gem shows as well.
CBS Minnesota: What jewelry designers inspire you?
Horowitz: Miriam Haskell is a major influence. She creates very glamorous statement pieces with a feminine slant. The ivory tones, pearls and rich look of her pieces are beautiful.
CBS Minnesota: Tell us about your personal service of renewing treasured pieces.
Horowitz: Give me a piece from your collection — most likely a keepsake — and I will incorporate it into a new custom piece. This can make a great gift for yourself or someone in your family.
CBS Minnesota: What is your price range?
Horowitz: My pieces range from $18 to $200. I use a mix of metals, semi-precious stones and beads. The majority of my collection is necklaces and I have bracelets and earrings that coordinate with some of the necklaces.
CBS Minnesota: Where can we see and buy your items?
Horowitz: I am available for home and trunk shows. You can find my pieces at Corset Boutique in Hopkins, Whymsy in the Galleria Edina and Bay Street Shoes in Uptown, along with a Waters of Superior in Duluth. I am currently working a stronger Web presence.
One last great piece from Susan is the Desert Pink and Blue Crystals with Pearls necklace. A mix of pearls and clear and colored crystals stands out against a dark backdrop or adds a frosty sparkle to a lighter one. Wear this chunky yet light necklace with any neckline for a sweet and romantic statement.
Contact Susan Horowitz by email or at 952-201-6176.
Sasha Westin, Personal Style Concierge and owner of Fabuliss, helps you feel confident looking successful with the right outfits. Get style advice, see client results and learn how to connect at Fabuliss.com.