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High Gas Prices May Boost Minnesota Tourism

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(credit: Miguel Villagran/Getty Images)

(credit: Miguel Villagran/Getty Images)

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MINNEAPOLIS (WCCO) — High gas prices may keep some people closer to home during the upcoming vacation season. And that’s just fine with Minnesota’s tourism industry.

A “More to Explore” radio ad campaign — just launched by the state’s tourism office — was in the works long before we knew how high gas prices would be this spring.

But tourism director Chuck Lennon says that will only add to the appeal of a Minnesota vacation.

“Our marketplace is kind of a 13-state ‘rubber tire’ geographical area, so while people are driving and the gas prices are seeping up we’re kind of a close-by destination,” he said.

Tourism is an $11 billion industry in Minnesota, accounting for 11 percent of all private sector jobs.

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