MINNEAPOLIS (AP) — Officials from the Department of Public Safety are going on a rooftop Monday to talk about the physics of a car crash.

DPS officials say if someone is not wearing a seat belt when involved in a 60 mph crash, it can feel similar to falling from a 12-story building.

Officials are heading to the roof of the City Center parking ramp in Minneapolis to announce a new campaign focusing on seat belt use. Digital billboards on nearby skyline rooftops will help get the point across.

Officials say that in crash, unbelted vehicle occupants are six times more likely to suffer injuries than belted occupants. Unbelted motorists can also be ejected in a crash. Officials say seat belts restrain motorists in a vehicle’s protective space, and can keep them alive.

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