‘Crashed Ice’ Brought In Extra $20M To St. Paul, Officials Report

ST. PAUL (WCCO) — Red Bull’s Crashed Ice contributed to an additional $20 million spent in Minnesota’s capitol this past January, according to City officials.

St. Paul’s Director of the Office of Financial Services Todd Hurley reports that the year over year sales tax collection for St. Paul was $1.5 million for January 2011 and $1.6 million for January 2012. It takes $20 million to account for a $100,000 increase with the half cent sales tax.

“Red Bull has been a great partner for the City of Saint Paul and this analysis proves without a doubt the positive impact Crashed Ice had in our community,” Mayor Chris Coleman said. “Saint Paul is a world-class city that attracts world-class events, and events like Red Bull Crashed Ice provide great strength for our local economy.”

The Crashed Ice event was held January 12 through January 14 near the Cathedral of St. Paul.

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