Filed underStation Promotions
Minneapolis/ St. Paul – WCCO 4 News is the most-watched local newscast in total viewers, Monday through Friday at 5 a.m., 6 a.m., 12 noon, 5 p.m., 6 p.m. and 10 p.m., according to the May 2012 Nielsen ratings results, it was announced today by Brien Kennedy, WCCO-TV Vice President and General Manager. Breaking down the coveted late night newscast, WCCO 4 News at 10 p.m. has a 44% ratings advantage over its nearest competitor, KARE-TV, in total viewers.
“Looking at the entire 2011-2012 television season from last September through this May, WCCO 4 News has consistently been the news leader week-in and week-out and this is something we’re all proud of,” said Kennedy. “We’re grateful to our viewers who make WCCO-TV their station of choice and we work hard every day, in every newscast to make a connection in a way that is unique and significant to their lives.”
“This past month alone we produced stories that have affected positive change in the way local companies conduct their business, stories that helped our viewers save money and stories that have touched our viewer’s hearts,” said Mike Caputa, WCCO-TV News Director. “We’re proud WCCO-TV is the station most people trust and turn to for relevant news and information.”
Not only is WCCO-TV the local news leader, it’s dominating the market once again as the most-watched local television station in total viewers from sign-on to sign-off, seven days a week. Monday through Sunday from 5 a.m. to 2 a.m., WCCO-TV has a 46% ratings advantage over its nearest competitor.
Breaking down Primetime, WCCO-TV is #1 in total viewers, outperforming its nearest competitor, KSTP-TV with a 48% ratings advantage. WCCO-TV delivered 13 of the top 20 shows in Primetime with the #1 Drama, the Mentalist, the #1 Comedy, Big Bang Theory, and the #1 News Magazine show, 60 Minutes.
Source: NSI May’12 Live+SD
WCCO-TV is part of the CBS Television Stations, a division of CBS Corporation.