Target Center Ditches Ticketmaster For AXS Ticketing
MINNEAPOLIS (WCCO) — Target Center is kicking Ticketmaster — and its print-at-home delivery fees — to the curb and instead will launch a new system through AXS Ticketing.
The venue announced the move Monday, stating they will have the new system in place by Nov. 6. Those purchasing tickets to Nov. 10’s World Wrestling Entertainment’s Holiday Tour and The Mormon Tabernacle Choir and Orchestra show on Nov. 23 will use AXS.
The new system, pronounced Access, was introduced about a year ago from AEG, one of the biggest entertainment and sports presenters which operates Target Center.
AXS Ticketing is operational in nine markets thus far.
All shows on presale or on-sale after Nov. 6 will utilize AXS Ticketing, replacing Ticketmaster as the main distributor.
The features of AXS include a virtual waiting room that will open shortly before the public sale of an event, giving fans shorter transaction times by allowing them to enter their payment details before the tickets go on sale. Fans can also reserve adjacent tickets for friends through AXS Invite, so they can sit in the same area.
Unlike Ticketmaster, AXS does not charge a delivery fee for customers who print their Target Center event tickets from home.