Reporting Sara Pelissero
When Target collaborated with Missoni to offer customers a piece of Italian-designed clothing at a fraction of the price, the website crashed and store shelves were bare in a matter of hours. So what will happen when the bulls-eye company partners with a name like Neiman Marcus?
We’ll soon find out.
The new line — seen in multiple TV ads and fashion blogs — boasts designs from Jason Wu, Oscar de la Renta, Marc Jacobs and more. And it’s not just clothing — the collection features dog accessories, kitchen tools and even a bicycle.
For a scoop on the new goods, before they hit stores this Saturday (Dec. 1), we turned to Target spokesperson Erica Winkels. See the full Q&A below.
How did this partnership come to fruition?
Target and Neiman Marcus have discussed the idea of working together for years, and we’ve been looking for the right opportunity to collaborate. Earlier this year, Neiman Marcus reached out to Target to discuss the idea of a holiday partnership, and we both saw the potential to do something remarkable by joining our two brands. The entire process has been highly collaborative, and our focus has been on creating a collection that will offer all of our guests something special this holiday season.
Why Neiman Marcus?
For decades, Target and Neiman Marcus have shared a commitment to incredible design and innovative retail experiences. By partnering together, we’re able to harness the power of both of our brands to offer customers something truly unforgettable this holiday season. Our partnership with this talented roster of designers provides our guests the opportunity to give or receive gifts from coveted designer’s labels at incredibly affordable prices. We believe this surprising and unprecedented partnership will serve as a unique point of differentiation, offering guests another compelling reason to choose Target and Neiman Marcus for their holiday shopping.
Tell us about the line – what can shoppers expect?
The designers we’re working with have created a collection that’s certain to wow, and with more than 50 gifting products, there’s something for everyone this holiday season. The collection spans multiple categories including fashion and accessories for women, men and kids; home goods; stationery; sporting goods; pet accessories; and accessories for electronics. The Target + Neiman Marcus collection provides exceptional quality and attention to detail at an unparalleled value, with prices ranging from $7.99 to $499.99 and most items less than $60.
With a name like Neiman Marcus, shoppers tend to think of high-end fashion – and high-end prices. How will this line cater to the Target shopper?
Target is committed to offering our guests exceptional value, which we see as a balance of quality, design and affordability. The Target + Neiman Marcus collection features more than 50 products at a variety of affordable price points, so regardless of their budget, our guests can find gifting options to give and receive this holiday season. Finally, while Target and Neiman Marcus may serve different audiences, many shoppers choose to shop at both retailers, mixing high with low, and we think they’ll be wowed to see the results of our two brands coming together for the holiday season. We think this collection has far-reaching appeal and will resonate with consumers who shop at Target, Neiman Marcus or both.
What do you anticipate will be the hot sellers?
Each piece in this collection is unique and reflects the specific aesthetic and personality of its designer, so it’s hard to choose favorites. We’re thrilled to offer consumers this eclectic mix of product from such a talented roster of designers, and no matter their interests or tastes, we’re confident guests will find a piece from this collection that they have to have (or give) this holiday season.
Check out the complete collection in our gallery.