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Minn. Man’s Idea Spurred Dubstep Baby Super Bowl Ad

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(credit: CBS) Amelia Santaniello
Amelia co-anchors the 5 p.m., 6 p.m. and 10 p.m. news Monday thr...
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MINNEAPOLIS (WCCO) – One of the biggest audiences in television history watched Sunday’s Super Bowl, and the millions of dollars in ads that went with it.

They’re mostly big productions with big stars and big budgets. Except one commercial – one produced by a Minnesota man who found a tiny star.

The baby that showed up on TV during the big game showed up on Kyle Camerer’s computer screen months ago.

Camerer described seeing the image as a “aha moment.”

A friend from Milwaukee posted the picture online. It was one of his baby tossed in the air with a GoPro video camera strapped to his head.

“[The camera] is just sitting on his head…just pointing right down,” Camerer said. “That’s why you can see in the commercial his little chubby cheeks and all that.”

Camerer edits and produces videos for GoPro, usually with extreme sports. But he thought the baby picture was promising.

“So [my friend] sent it, and I’m like ‘this is rad,'” Camerer said.

The original video had upbeat music. It was fun, but Kyle added dubstep – the music usually reserved for the “hero moments” in GoPro videos. Thus a star was born.

“I just made a Super Bowl commercial, how cool is that?” Camerer said. “Plus, I just made my friend’s kid famous for the rest of his life.”

The baby, named Charlie, wasn’t available for comment Monday; he was busy at daycare.

However, his Facebook and Twitter statuses are updated, and the man who discovered him is all smiles.

“It was like five minutes of footage that we just stumbled upon…and it’s now a national commercial,” Camerer said.

Ironically, Go Pro only bought ad time in targeted big markets around the country — Milwaukee not included.

So Charlie’s parents didn’t get to see him on the air.

Web Extra: Watch All The Super Bowl Ads

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