MINNEAPOLIS (WCCO) – A pair of Twin Cities 20-somethings are trying to make their mark in the fashion industry and help local homeless youth at the same time.

You won’t find their pieces on the runway, but rather the Internet and soon in retail stores. It’s called “Just Kidding Clothing” and features mainly T-shirts and hats.

The company’s headquarters are in St. Paul, and the unique thing about the company is that all of their merchandise is limited edition. It’s only available for a certain amount of time or until they sell out so they can always keep demand up.

They also package a lot of their products in pizza boxes. Travis Jerome is the founder and owner of the company. He started the business with the idea of helping others. Jerome said for every item they sell, they donate one meal for local homeless youth. He also said 25 percent of what the company makes goes back to helping homeless youth in the Twin Cities.

Jerome said early on, sales were tough with the new business. They’ve been able to recover from an early deficit and reach their goal of providing resources for the homeless.

The business started with online sales, but Jerome said the clothing will be in retail outlets this year.

Here’s more information on Just Kidding Clothing


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