Mall Of America Unveils New Logo, Tagline

BLOOMINGTON, Minn. (WCCO) — The Mall of America has a new look, and unveiled the design for the retail hub’s new logo on Wednesday.

“The new logo reflects our 20 years of evolution, while paving the way for all of the fresh, exciting, new plans for Mall of America,” said Maureen Bausch, executive vice president of business development at the mall.

The new logo maxes out the star motif that previously played only as the accent mark in the mall’s previous logo.

Also, multiple colors have replaced the old logo’s emphasis on red and blue. However, a representative for the mall said that there were also designs to complement various occasions — pink for the Susan G. Komen Race for the Cure, silver and gold for the holiday season, and on Independence Day, a return to red, white and blue.

The mall also unveiled a new tagline: “Always new.”

Mall Of America ranks as the one of the largest malls in North America, after the West Edmonton Mall in Alberta and the two separate buildings making up the King of Prussia Mall near Philadelphia.

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