FARMINGTON, Minn. (WCCO) — A Twin Cities man is offering a solution to a sensitive problem involving social media.

As we share so much of our personal lives online, what if that tweet about your cat or the Facebook post about your lunch ends up being your final message?

A new website, Social Farewell, just launched this week.

Dave Stewart of Farmington came up with the idea to help people leave behind more meaningful words on social media if they die unexpectedly.

“It’s the way that we relate to people,” Stewart said, “the way that we learn about what they’re doing in their lives.”

Lynsey and Justin Aul are Stewart’s business partners.

“We’re allowing people to have that comfort of, ‘I know what my last post is going to be, it’s there for my family. They’re going to be able to grieve for me after I have passed,’” said Lynsey Aul.

At the outset, the site is charging $4.95 for posts they would make on your behalf to Facebook and Twitter.

The Twitter posts would have to be 140 characters or less.

“We use death indexes and other ways to track down legitimately whether you’ve passed or not,” Stewart said.

The posts wouldn’t appear until the person’s death has been confirmed.

“I want to be able to tell my friends and family something else about my personal legacy and how I want them to remember me,” said Justin Aul.

Depending on the client’s personality, they expect a mix of philosophical, spiritual and even comical messages.

“As we grow and as the unfortunate time comes that we do post for people, we’ll see a big mix of things,” Stewart said.

For those who aren’t on Twitter or Facebook, this new site would also send final emails for you.

And they hope to add more social network sites in the future.


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