WCCO EYE4 LOGO WCCO Radio wcco-eye-green01, ww color green

Local

MNsure Launches TV, Radio Ads Statewide

View Comments

CBS Minnesota (con't)

Affordable Care Act Updates: CBSMinnesota.com/ACA

Health News & Information: CBSMinnesota.com/Health

Today's Most Popular Video
  1. MSHSL Dealing With Guidelines For Transgender Athletes
  2. WCCO Interview: Kate Wetherhead Of 'The Heidi Chronicles'
  3. What Are Twins Looking For In A New Manager?
  4. St. Paul Woman Plays Harp For Primates
  5. 4 Things To Know For Sept. 30, 2014
(credit: MNsure)

(credit: MNsure)

ST. PAUL, Minn. (AP) — Minnesota’s new online health insurance marketplace has started airing television and radio ads statewide.

MNsure’s ads began airing Wednesday. The broadcast spots supplement bus advertising, billboards and posters in the Twin Cities, Rochester, Duluth, St. Cloud, Mankato and Moorhead.

The state contracted with BBDO Proximity Minneapolis for the $9 million marketing campaign titled “Minnesota, Land of 10,000 Reasons to Get Health Insurance.” Part of the campaign was launched Aug. 19.

The campaign features Minnesota legends Paul Bunyan and his companion, Babe the Blue Ox, in situations where health care coverage is important.

MNsure is key to implementing President Barack Obama’s health care law in Minnesota. Open enrollment in the insurance plans MNsure will offer opens Oct. 1.

(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 1,875 other followers