'What We Are Doing Here Is Historic': MNsure Executive Director

MINNEAPOLIS (WCCO) -- When MNsure goes live Oct. 1, there's likely to be more window shopping than buying.

"I think we're going to have a lot of enrollment on day one," said April Todd-Malmlov, MNsure's executive director.

"I think what we are doing here is historic," she said. "It's like staring up Medicare. With anything like this, the thing you worry about is the unknown."

She admits the program is not perfect, but it's a step in the right direction

"Everybody acknowledges there are parts you like and don't like," Todd-Malmlov said.

There are some common questions coming in the call center, such as: What is insurance going to cost me? What are the tax benefits?

One big benefit, Todd-Malmlov says is that no one will be turned away.

"You're not going to be treated differently if you have a health condition that isn't your fault," she said.

As far as enforcement of the law, Todd-Malmlov says the IRS will be in charge of tracking who does, and does not have health insurance.

Resources: Affordable Care Act