MINNEAPOLIS (WCCO) – WCCO Radio announced Thursday it raised more than $250,000 to fight hunger in its one-day “Let’s Kick Hunger” event at the Mall of America.
The station raised $250,181 on the day, which brought the five-year total for the fundraising campaign to more than $1 million.That mark broke their previous one-day record of $209,000. The WCCO Radio team as at the Mall of America all day Thursday raising money for the event. It was done with the help of Taste of the NFL, with proceeds benefiting Second Harvest Heartland.
“As a dedicated community partner, WCCO Radio is incredibly proud of the success of the ‘Let’s Kick Hunger Day’ radiothon and grateful for the support of so many in the community,” said Mick Anselmo, the senior vice president and marketing manager for CBS Radio in Minneapolis. “The WCCO listeners have always shown generosity and support in helping make a difference for those in need.”
Other sponsors for the event included Land O’Lakes, General Mills and AgStar Financial Services. The campaign isn’t over yet. Anyone who wants to donate through the weekend can do so at the Let’s Kick Hunger Day web site.