Wild Ticket Sales Soar Despite Loss

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(credit: CBS)

(credit: CBS)

(credit: CBS) John Lauritsen
John Lauritsen is a reporter from Montevideo, Minn. He joined WCCO-...
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MINNEAPOLIS (WCCO) — The season may be over, but the excitement from the Minnesota Wild’s playoff run is carrying over.

Kyle Domin signed on with the Wild as an account executive right before the playoffs. He didn’t know what he was in for.

“It’s been unreal. It’s been crazy,” Domin said.

Season-ticket sales hit their peak during games six and seven of the Colorado series. And even though the season is over, ticket sales haven’t slowed down.

“There’s been days that I come in at 7 in the morning and I’m here til 8 or 9 at night, so it’s been unbelievable,” he said.

The Wild are on a power play. There are record-setting renewals along with a record number of new sales. And according to John Maher, vice president of brand content and communications, they’ve already sold 1,000-new season tickets – more than double what they sold at this time last year.

“The phones have been ringing non-stop,” Maher said. “While this play-off run was great, the most exciting thing is we did it with guys who are in their first or second year in the league really contributing.”

That’s what got Peter Nystrom to re-sign. He dropped his season tickets during the NHL lockout a couple years ago. But after watching his son get into the playoffs, he knew he couldn’t stay away.

“We decided to renew our season tickets so we can have first dibs on the playoff games, so once we knew they were going to the playoffs, we thought we better sign up and renew those season tickets,” Nystrom said.

The Wild are only selling ticket packages right now, and they are ahead of their previous record summer when Parise and Suter signed with the team.

Their season-ticket base is quickly nearing more than 16,000, which is what it was during the early 2000s.

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