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‘Hot Mama’ Officially Becomes ‘Evereve’

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MINNEAPOLIS (WCCO) – A popular Twin Cities based women’s clothing store has a new name.

The sign makes it official: “Hot Mama” is now “Evereve.”

The founder decided to make the change because too many people thought it was a maternity store.

The store is actually a clothing stores for moms.

The 10-year-old company hopes the name change will help them expand even more.

Right now they have stores in 18 states.

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