‘Hot Mama’ Officially Becomes ‘Evereve’
MINNEAPOLIS (WCCO) – A popular Twin Cities based women’s clothing store has a new name.
The sign makes it official: “Hot Mama” is now “Evereve.”
The founder decided to make the change because too many people thought it was a maternity store.
The store is actually a clothing stores for moms.
The 10-year-old company hopes the name change will help them expand even more.
Right now they have stores in 18 states.