Movie Blog: Time To Start Thinking About The Arrows Awards

Fall officially started on Monday, but the announcement that the British Arrows Awards are returning to the Walker Art Center is truly a sign that summer is now in the rear-view mirror.

Tickets for the always fresh, always funny screenings go on sale for Walker members on Oct. 7 and for the general public on Oct. 21. The screening dates run from Dec. 5 through Jan. 4.

While it's depressing to think about 2015 already, consider getting your tickets sooner than later. These screenings usually sell out quickly.

And it's not hard to understand why. The Arrows are like pumpkin spice for those of us who love visual media, short stories or just companies that aren't freaked out by goofy ideas. The screenings are a great reason to get together with friends (or colleagues) and experience something that only comes around once a year.

It's even more fun because the entire idea of the Arrows is a little absurd. After all, we live in a time when ads are increasingly avoided, or meshed in with content. But watching more than an hour's worth of adverts in the Arrows is weirdly refreshing.

This is, perhaps, because these are the best ads from across the pond, but maybe it's also because they offer a way to reflect on our culture. Advertising is about tapping into the audience. So, it could be argued, it's probably healthy for us consumers to take a step back and see what it is we supposedly desire, fear, or cherish on a day-to-day basis.

Unlike other ads, you have to pay to watch the Arrows. Ticket prices for screenings are $12 for adults. Walker members, students and seniors can get tickets for $10. Each ticket includes access to the gallery and $1 off drinks.

More on the Arrows Awards can be found here.