MINNEAPOLIS (WCCO) – Target is hoping to score again with another designer collaboration.
In April, they caused a shopping frenzy at its stores across the nation when it released a limited edition line by designer Lilly Pulitzer. It even caused Target’s website to crash.
Now they’re moving from bright resort wear to plaid.
The Minneapolis-based retailer announced its next collaboration will be with designer Adam Lippes.
Lippes will create a line of buffalo plaid-themed fall apparel.
There will be at least 50 items in the collection, including clothes, shoes, pet goods and housewares. They’ll range in price from $20 to $130.
Target said its “plaid takeover” will begin in August.