Tap Talk: Wheaties & Fulton Team Up, Create 'HefeWheaties'

MINNEAPOLIS (WCCO) -- Could this be the "beer of champions"?

Wheaties has partnered with Fulton brewery in Minneapolis to create a limited-edition beer: HefeWheaties.

There's no actual Wheaties cereal in the beer, but there is 50 percent wheat -- in true Hefeweizen fashion.

"We were intrigued from the get-go on this idea for many reasons, including that we're both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city," Ryan Petz, president and co-founder of Fulton, said.

It's the first Hefeweizen that Fulton will brew. The German-style beer typically has cloudy appearance due to the amount of wheat it contains.

Starting Aug. 26 for a limited time, the beer will be available at limited retailers in the Twin Cities in a four-packs of 16-ounce tallboys. General Mills collaborated on the idea, even with the can design.

"We'll see how people react to it," says Petz. "If it's something everybody loves, we'll obviously consider doing it again in a bigger and more widely distributed way in the future."