Our marketing strategy is always evolving and adapting to the needs of our current and potential customers. Small things remain staples in our strategy, but one piece is new, and sometimes a little intimidating: social media. Take Instagram for example: this ever budding social media platform is growing by leaps and bounds every year, introducing new features almost monthly, and reaching more and more people from all different backgrounds. It is hard not to get excited about this platform. Some of you may be yelling at your screen right now, “Pump the breaks, Cindy! What is Instagram?” No worries! Here is a quick rundown of this awesome platform.
Instagram is a photo-video-sharing app used by many different types of people: celebrities, businesses, bloggers and regular people! This app is not only important for retailers, restaurants or travel companies; as one of the most effective and easy brand-building tools available today, Instagram is increasingly important for every kind of business.
You aren’t going to figure this out overnight, so don’t feel like you have to. We will leave the “how-to” to the experts. Here are some reasons as to why it is beneficial for realtors to join this platform right now! Pick one idea and implement it now, and then give the others a whirl later to help grow your presence even more!
- You can advertise on Instagram: Just like Facebook, you can advertise on Instagram, targeting certain types of demographics more effectively than traditional marketing tools. You can “target” people that are interested in buying/selling a home, people in your geographic area, and even based on their interests, income level, and careers! The possibilities are endless! The good news is that if you are already advertising on Facebook, Instagram ads are incorporated into the Facebook ads platform.
- You can drive traffic to your website: When you post on Instagram you can get those followers to move to your website just by asking! You post an amazing picture with a call to action. For example, you post a photo of an available property’s remodeled kitchen with a caption directing people to go to your website for the full listing. If you peak your followers’ interest enough, they will do it by clicking on the link in your bio!
- It is another means of showing your personality and work ethic: At TitleSmart we are firm believers in, “People do business with people, not businesses.” This means that a potential client will choose us versus a competitor because they like our team members, and they know that we are professional and fun. The products we deliver are the same as everyone else’s, but the way we deliver them is what sets us apart. Instagram is a great mode of showcasing who we are as people! You can do the same! Post selfies, take videos of you at showings, celebrate with clients as they close on a home, etc.! If you are energetic and passionate about what you do, show it to the world!
The best part about social media is that it doesn’t have to be complicated. It is a very raw and honest branch of marketing; you can’t hide behind bells and whistles because successful content is very genuine. We hope your adventures on Instagram show off your wonderful personality and are FUN! See you out there, and don’t forget to follow your favorite Smarties on Instagram.