Make-A-Wish: Help us make kids' dreams come true! Call 1-800-542-9226 or click here to donate air miles.

MADISON, Wis. (AP) — Wisconsin tourism officials are launching a new television ad campaign spotlighting a wheelchair basketball star and the state’s German heritage.

One ad features Matt Scott, a Paralympian wheelchair basketball player, explaining he vacations in Wisconsin because it’s easy to get around, the food is good, he can go to concerts and he can always find a wheelchair basketball game.

The other ad keys on Gemutlichkeit, a German term that roughly translates as a comfortable or cozy feeling.

The ad says that feeling describes Wisconsin and portrays a party with a polka party.

(© Copyright 2018 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)


Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From WCCO | CBS Minnesota

Good Question
Best Of Minnesota
Excellent Educator

Watch & Listen LIVE