Bold North WCCO Good Neighbor Business of the Week

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This Week’s Good Neighbor Business of the Week

August 28 – September 3

bethematch white background Bold North WCCO Good Neighbor Business of the Week


Get more about: Be The Match
Minnesota Super Bowl Committee


WCCO in partnership with the Minnesota Super Bowl Host Committee will put the Bold North on the map through the WCCO Good Neighbor Business of the Week, celebrating Super Bowl 52 by featuring and telling the story of the top 52 businesses…the best of the Bold North!


For the past 17 years, Be The Match has been led by CEO, Dr. Jeffrey Chell, who is retiring this year. During his tenure, Dr. Chell led Be The Match through transformational growth. The Be The Match donor registry has doubled to more than 16 million donors and transplants have grown four fold to over 6,200 each year. Since the year 2000, Be The Match has also become the global leader in umbilical cord blood transplants, and has quadrupled the number of transplants facilitated each year, for a total of nearly 80,000 transplants since 1987. Chell also led the creation of CIBMTR – the world’s foremost transplant research organization. Dr. Chell is kind and compassionate, and leads with a high degree of integrity by putting the needs of patients and donors first. Thanks to Dr. Chell’s efforts, more people are receiving the treatment they need to live longer, healthier lives.


Joy King, executive director for Be The Match Foundation and senior vice president of philanthropy for Be The Match:

joy king Bold North WCCO Good Neighbor Business of the Week

Joy King joined NMDP/Be The Match in 2016 and serves as the Executive Director for Be The Match Foundation and as the Senior Vice President of Philanthropy for Be The Match.

She is responsible for actively increasing the philanthropic potential of Be The Match and the Be The Match Foundation by advancing commitments that expand access to life-saving therapies and support life-saving research.

With more than 15 years of experience in development leadership roles, King was most recently the Senior Vice President of Operations for the Midwest division of the American Cancer Society overseeing 250 staff members with a fundraising goal of $32 million annually.

In this role, she led operations for the division including community engagement, distinguished partner and health systems. King was also recently recognized by Minneapolis-St. Paul Business Journal as a 2015 Women in Business honoree.

Her career began with American Cancer Society as a Field Representative for Relay for Life in Texas. She was quickly promoted to Regional Executive Director in Texas and then Regional Vice President for Nebraska, transforming the staff into a high performing, successful team. In 2013, she took on the role of Vice President of Community Engagement for the Midwest division.

King holds a Bachelor of Science degree from Tarleton State University.

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