This Week’s Good Neighbor Business of the Week
August 14 – 20
WCCO in partnership with the Minnesota Super Bowl Host Committee will put the Bold North on the map through the WCCO Good Neighbor Business of the Week, celebrating Super Bowl 52 by featuring and telling the story of the top 52 businesses…the best of the Bold North!
Everyone’s talking about it. A new era in marketing. The Engagement Era. It’s a time when people are engaging with each other and the brands and issues they care about in entirely new ways. Today, people are taking control from the brands and organizations that used to do most of the talking and shaping their own stories.
At Weber Shandwick, we understand this new era because engaging people in conversations that matter to them is what we’ve always done. Winning today requires storytelling that’s relevant, personal and genuine. It means understanding the new power that trusted advocates wield. And, more than anything, winning demands content that’s provocative, original and irresistible.
We are a creative studio of writers, designers, builders, strategists, conversation-starters, storytellers. We are passionate about our clients and, through our Specialty Firms and dedicated Practice Groups, we are deeply knowledgeable about their businesses. And while we are a big, global organization, we believe that collaboration is the best way to succeed.
The Engagement Era is new to some, but not to us. We’re the kind of marketing company built for today. Because we didn’t start building yesterday.
Check Out Their Youtube HERE
Sara Gavin, President, Weber Shandwick North America:
Sara Gavin is president of Weber Shandwick North America, responsible for the firm’s 23 offices within that region, focused on marshaling the firm’s talent and resources on behalf of clients to deliver indispensable service and results.
Sara was the executive leader for public relations for the U.S. Army recruiting communications agency, McCann Worldgroup, for 5 years.
Sara has represented Cargill, The Coca-Cola Company, Land O’Lakes, the U.S. Army, the dairy industry, Children’s Hospitals and Clinics of Minnesota, and a range of clients in the health care industry. She has led several of the agency’s largest accounts in the areas of positioning, brand and reputation management, crisis communications, grassroots and advocacy building, consumer education, media relations, and social media.
Before joining Weber Shandwick, Sara spent three years with the international public relations firm Hill and Knowlton, where she was vice president. Sara is one of the founders of Mona Meyer McGrath & Gavin, a Minneapolis public relations firm, which became part of Weber Shandwick in 1988.
Sara is on the board of directors of Securian Corporation where she serves on the Governance and Human Resources committees. She currently serves on the board of College Possible where she leads the Human Capital Committee. Sara previously served on a variety of community boards, including Minnesota Public Radio, the College of Saint Catherine and the Minnesota Women’s Economic Roundtable. Minneapolis-St. Paul Business Journal named Sara the 2015 “Women in Business Career Achievement” winner. The publication previously recognized her as one of Minnesota’s “40 under 40” and one of “Minnesota’s 25 Most Innovative Women.” She was named one of the Centennial 100 at St. Catherine University where she graduated Phi Beta Kappa with a bachelor of arts degree in history and political science. She has completed graduate courses in the University of Minnesota’s master’s degree in business.
She lives in the Twin Cities of Minneapolis|St. Paul with her family.