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WCCO Radio Insiders Luncheon

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RealLifeMBA hc cMeet, and Hear Jack and Suzy Welch as they discusses their new book THE REAL-LIFE MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career

Date:
Thursday, April 30

Time:
11:15 am – 12:00 pm                  Registration and Networking
12:00 pm – 1:15 pm           Lunch and Conversation with Jack and Suzy Welch

Location:
Loews Minneapolis Hotel
601 1st Ave. North
Minneapolis, MN 55403

Tickets:
$55 General Admission includes Lunch and an Autographed hardcover of
THE REAL-LIFE MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career

$1000 VIP Premium Table for 10 includes
Premium table placement, meet and greet for (2) people with Jack and Suzy Welch, logo signage on the table, lunch and a hard cover autographed copy of the book for each member at your table.

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About the book:

In an economy in which the workplace and marketplace are changing so rapidly it can feel impossible to keep up, questions abound: Does my company have a clue how to beat competitors who are ever faster, leaner, and more innovative? How can I motivate employees who have their eye on the door —not to mention, manage the geniuses whose projects I don’t really understand? Am I working at the dream job I was destined for, or stuck in career purgatory? In their new book, THE REAL-LIFE MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career (Harper; on-sale April 14, 2015; $29.99), Jack and Suzy Welch once again shake things up as they share their rule-breaking views on these questions and many more, offering a wide-ranging manifesto on not only how to succeed in business today, but how to have fun while you’re at it.

In the decade since writing their international mega-seller, Winning, the Welches have traveled the globe, from China to Chile, from Silicon Valley to Mumbai, meeting and working closely with executives, team members, and entrepreneurs in businesses of every size and in every industry. These hands-on encounters broadened, deepened, and enriched their insights into the ideas and practices that really work now. And so it is that THE REAL-LIFE MBA covers the whole spectrum of business today. Topics include how to:

  • Move beyond the grind of everyday challenges at work, from the mundane to the massive;
  • Revive your organization after a competitive whack;
  • Conquer fear of the foreign language called “finance;”
  • Deploy the single most important quality you need to succeed in global markets;
  • Weather a corporate crisis in our age of social media and pervasive public pillorying;
  • Work remotely and still advance your career;
  • Manage the tech “geniuses” whose knowledge and expertise may outstrip your own;
  • Demonstrate the two essential pillars of leadership today;
  • Create a “Wow Team” that’s greater than the sum of its parts;
  • Hire without screwing up, and let people go with dignity;
  • Gauge if you have the right stuff to be an entrepreneur;
  • Jettison yourself out of a career holding pattern;
  • End your career with a brand new beginning.

Jack Welch is the former chairman and chief executive officer of General Electric Co. During his tenure, GE became the world’s most valuable corporation and was consistently voted the most admired company in the world by Fortune magazine. Since 2001, Welch has been extremely active in private equity and consulting, working with dozens of businesses of every size, in a wide variety of industries. Along with speaking to upwards of a million people around the world, Welch has also used his post-GE years to found and lead the Jack Welch Management Institute, which offers an Executive MBA, and now has more than 1,000 students. In 2014, CNBC named Jack Welch one of the Top 10 “Rebels, Icons and Leaders” of the past 25 years.

Suzy Welch is a best-selling author, television commentator, and noted business journalist. The former editor of Harvard Business Review, she attended Harvard University and Harvard Business School. Her professional experience includes several years at Bain & Company, the management consulting firm, and time as a work-life columnist for ‘O: The Oprah Magazine.’ Mrs. Welch is on the advisory board of the Jack Welch Management Institute and serves on the board of several non-profit organizations. She is the author of the best-selling book, “10-10-10: A Life Transforming Idea.”

THE REAL-LIFE MBA offers fresh, sometimes counter-intuitive lessons about the real stuff of work today.