After posting an incredible recovery following the recent recession, the nation’s automakers didn’t need to do battle with Mother Nature. But the extreme winter weather across the country is forcing car dealers to get creative to help attract winter-weary customers. At Carlson Toyota in Coon Rapids, another truckload of new cars rolls off the trailer and onto the lot. While demand for new vehicles remains high, consumers are having a hard time making it in to the dealerships.
We’ve seen the slickly produced car commercials that laud the rebirth of Detroit’s automakers. But it’s in the showrooms of dealers like Jerry Golinvaux’s Roseville Chrysler Dodge Jeep, where sales numbers capture the real story.