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Babe Blue Ox

(credit: CBS)

Paul Bunyan Pitching In On MNsure Push

The leaders of MNsure unveiled a new marketing campaign featuring two Minnesota icons that will run for the next month. The campaign features folk hero Paul Bunyan and his faithful companion Babe in a series of unfortunate mishaps along with a twist on familiar slogan, “Minnesota: Land of 10,000 reasons to get health insurance.”

08/18/2013

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