Babe The Blue Ox
When the snow falls and the temperature drops, we all grumble a bit. But as a whole, Minnesotans embrace the winter weather, and now there’s a statewide scavenger hunt to encourage it.
Paul and Babe are back in new TV ads from Minnesota’s health insurance exchange. MNsure, the state portal for delivering federal health insurance changes, has been employing mythical Minnesota icons Paul Bunyan and Babe the Blue Ox in a series of spots that playfully describe the state as the “Land of 10,000 Reasons to Get Health Insurance.”In one new ad, which starts airing statewide next week, the plaid-shirted Paul finds himself partially submerged in a freezing lake after an ice fishing mishap. Two other Paul and Babe ads that previously only aired online have also started airing on statewide television. Those two ads feature Paul in a pair of disastrous doctor visits.
Minnesota is launching a massive awareness campaign to get people to sign up for its new insurance program. Millions of dollars are being used for the ads, which feature two of the state’s biggest celebrities: Paul Bunyan and Babe the Blue Ox.
WCCO viewers spoke up and selected their favorite Minnesota roadside attraction. Not unlike Texas, everything seems bigger in Minnesota. From Baudette to Blue Earth, Rothsay to Red Lake, in Minnesota even our balls of twine are larger than life.
All this week we’re going to some of your favorite lake places, and Frank and Chris made their way to Brainerd on Wednesday. From being home to Paul Bunyan and Babe the Blue Ox, to playing host to scuba diving enthusiasts, Brainerd has a lot to offer.
If there’s one thing Clark Griswold would enjoy most about Minnesota, it’s the various quirky roadside attractions we have lining our highways.