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Branding

(credit: CBS)

After 10 Years, Minn. Business Makes Emotional Name Change

A Minnesota business that has stores throughout the country is about to get a new name. Hot Mama will change its name Monday, but WCCO got a peak at the new logo Sunday night. Not to mention an explanation of the surprising reason behind the change, and what it means to an owner so closely connected to the original name.

07/13/2014

(credit: Mall Of America)

Mall Of America Unveils New Logo, Tagline

The Mall of America has a new look, and unveiled the design for the retail hub’s new logo on Wednesday. The new logo maxes out the star motif that previously played only as the accent mark in the mall’s previous logo. The mall also unveiled a new tagline: “Always new.”

05/15/2013