Company Tone: Getting Your Ghostwriter To Speak In Your VoiceWhen hiring a ghostwriter to create brand appealing content for your business, seek out someone with the same intended voice.
6 Tips To Make Your Business Stand Out In A Competitive MarketPARTNER CONTENT - Gone are the days in which a catchy slogan and high dollar ad campaign could drive people to a business.
Lund's & Byerly's Branding Together With New NameByerly's and Lund's stores have been owned by the same company for 18 years, and starting Thursday, the grocery stores will share their name: "Lund's and Byerly's."
After 10 Years, Minn. Business Makes Emotional Name ChangeA Minnesota business that has stores throughout the country is about to get a new name. Hot Mama will change its name Monday, but WCCO got a peak at the new logo Sunday night. Not to mention an explanation of the surprising reason behind the change, and what it means to an owner so closely connected to the original name.
Mall Of America Unveils New Logo, TaglineThe Mall of America has a new look, and unveiled the design for the retail hub's new logo on Wednesday. The new logo maxes out the star motif that previously played only as the accent mark in the mall's previous logo. The mall also unveiled a new tagline: "Always new."

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