Over the next few days, there will be many people watching the NCAA tournament with a beer by their side. And when they do, there’s a good chance that beer will be light. According to Beer Marketers Insights, Bud Light was the top-selling beer in 2012, making up more than 18 percent of the entire beer market. Light beer was invented in the 1960s by a biochemist who believed many people didn’t like beer because they were afraid it would make them gain weight. Ultimately, that beer became the precursor to Miller Lite.
If the players weren’t quite battling it out during the Super Bowl, the ads certainly were.
Here are the 20 highest-ranking Super Bowl ads, as measured on USA Today’s Ad Meter.