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Good Question: Why Do So Many Prices End In 99?

With all the weapons retailers have to try to get our money, it’s hard to imagine that a penny has much of a pull. Yet, check the prices: $9.99, $19.99, $99.99. The 9 is ubiquitous. So, why do so many prices end in 99, and does the one penny really make that much of a difference?

11/07/2011

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