Horst, Founder Of Aveda, Dies At Age 72Horst Rechelbacher, the founder of the Aveda Corporation and Intelligent Nutrients, has passed away at the age of 72, according to his company's website. A native of Austria, he opened the Horst & Friends salon in Minneapolis in 1965. Then in 1978, he started the Aveda Corporation, a company which he sold to Estee Lauder in 1997 for $300 million.

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