Good Question: How Do Negative Ads Work?Very few people say they like all the negative campaign commercials that hit the airways this past September. In fact, most people will tell you negative political ads turn them off. But, for decades, campaigns have spent millions using attack ads. Earlier this year, Kantar Media CMAG found spending on negative ads outpaced spending on positive ads 15-1 since 2010.
Good Question: Why Do We Get So Attached To Television Characters? When Aarica Johnson of Lino Lakes tuned into CBS’ “The Good Wife” last night, she saw one of the last things she’d expected – the death of a major character in the show.
Good Question: What Makes A Speech Timeless?Fifty years ago today, Martin Luther King gave a speech that's still considered one the greatest of all time.