Target saw its highly-anticipated Lilly Pulitzer collection fly off online and physical stores shelves Sunday, and shoppers took to social media to complain about website issues, lack of stock, and other shoppers who bought pieces of the collection by the handful.
Over the past few years, Target has teamed up with trendy designers to offer up a more affordable version. These designer collaborations have created long lines outside Target stores. The Jason Wu collection was a big hit back in February, but it also brought out some nasty behavior from shoppers.
Target has been selling designer stuff since Michael Graves back in 1999. But Missoni was the first one to crash the store’s website, and now we’re getting a look at Target’s next “limited time” collection.
Twin Cities based Target Corporation is still dealing with backlash from its Missoni promotion. Target’s website crashed because of so much demand for items from the upscale Italian designer.
Target is a victim of its own success.
An all-out marketing blitz online, in magazines and in the blogosphere had shoppers ready for the debut of the very high-end Missoni line at Target stores.
The Missoni fashion brand has never been hotter than yesterday, when Target stores were blitzed and on-line demand overloaded the retailer.
Sometimes, a fashion launch is just too enticing. Target Inc.’s entire website crashed Tuesday, the day the cheap chic retailer launched the online sale of its limited offerings of Missoni for Target.