MINNEAPOLIS (AP) — General Mills Inc. sold more cereal and snacks in its second quarter, but higher commodity costs and lower selling prices left its adjusted earnings short of expectations.

The maker of Cheerios, Yoplait and Cinnamon Toast Crunch reported Thursday that its net income rose 9 percent to $613.9 million, or 92 cents per share. That compares with $565.5 million, or 83 cents per share, last year. Adjusting for a tax benefit and the effects of mark-to-mark accounting, net income was 76 cents per share, missing analyst expectations of 78 cents per share, according to a poll by Thomson Reuters.

Revenue edged up nearly 1 percent to $4.07 billion. Analysts expected $4.1 billion.

General Mills, based in Minneapolis, has benefited during the down economy as more Americans began eating at home more often. However, heavy promotions by retailers and food makers meant lower prices for the food company.

Higher costs for ingredients such as grain have also posed a problem. And the company’s earnings suffered from a tough comparison to a strong performance in the first half of last year.

The food maker warned investors in November that it expected the quarter’s results to be largely in line with, but not above, last year’s results. That held true: General Mills’ U.S. retail revenue was flat at $2.85 billion while international revenue rose 4 percent to $749 million. But the company expects its sales and earnings growth to pick up in the second half of the year.

General Mills said price increases for several product categories, such as flour, frozen vegetables and others, will take effect in January. The company’s leaders said they expect that they and other competitors to back off the intense promotions and price-cutting to maintain profit margins.

The company said it expects long-term international growth as more people around the globe eat more cereal. And the company said it plans to continue tight cost controls.

General Mills said it expects to reach its full-year guidance of $2.46 to $2.48 per share. Analysts expect $2.48 per share.

Shares of the company rose 16 cents to $36.54 in afternoon trading.

(© Copyright 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Comments (2)
  1. Maude says:

    It’s truly amazing how well the earnings are recovering for most companies off the sweat of a few now doing the work of the many from years past. No need to wonder where the jobs all are … they in the profits for the shareholders. 🙂
    No employment recovery for years to come I suspect – so the gap between the have and the nots will really grow wider.
    America- – home of the job less. Go America

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