GREEN BAY, Wis. (AP) — A nonprofit group with a history of provocative takes on food is preparing a billboard in the heart of dairy country about the dangers of eating cheese.

The Physicians Committee for Responsible Medicine is sponsoring a billboard showing the Grim Reaper wearing a cheesehead hat with the message “Warning: Cheese Can Sack Your Health. Fat. Cholesterol. Sodium.”

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WBAY-TV reports the billboard is scheduled to go up Monday in De Pere on the way to Lambeau Field.

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The Washington-based group, which supports a vegetarian diet, says it’s a way to educate people about the harmful effects of eating cheese.

It also asked Green Bay Mayor Jim Schmitt to put a warning label on high-fat, cheesy food at Lambeau Field. Schmitt tells the station he finds it all “kind of silly.”

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