Allure Intimate Apparel is a boutique for women wishing for a comfortable shopping experience with high quality brands and comprehensive bra size options that range from 26A to 48K including alterations and special orders.

On a recent visit I found a pleasant atmosphere at the Saint Paul location that gave me the feeling that this is a place for women with a lady-like approach to lingerie. While there is no shortage of lacy, frilly and satiny fabrics, there is nothing offensive, loud or overbearing.

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Speaking with owner Peg O’Malley confirms this feeling. She opened her first store in Mequon, Wisconsin after a disappointing and frustrating experience shopping mall options for a good fitting bra that worked with her post-baby body. Her goal is to treat customers like queens. She encourages women to invest in their intimate apparel because “you are your own best reason.”

Peg’s recommendations for gift options for yourself or someone special include:

• A quality cashmere robe is an investment that will last for a lifetime. Peg adds, “what better way to begin and end the day, wrapped in a luxurious cozy robe.”
• Sleepwear from Minnesota-owned companies like Paddi Murphy and Munki Munki mix stylish fabrics with comfortable fabrics.
• Silk and lace always make a wonderful keepsake gift. A touch of these fabrics add femininity while a set made of exclusively out of silk or lace are sure to turn up the heat.

Examples of what you’ll find in the St. Paul store include a satiny chemise with shape-friendly lace accents.

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You also come across a lacy camisole peeking out from a cozy robe.

And for the ultimate in frilly, feminine and flirty nighties, you’ll find plenty at Allure.

Allure Intimate Apparel
St. Paul
1051 Grand Ave
St Paul, MN 55105
(651) 493-6773
Directory | Website

Maple Grove
7804 Main St N
Maple Grove, MN 55369
(763) 420-3130
Directory | Website

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Sasha Westin, Personal Style Concierge and owner of Fabuliss, helps you feel confident looking successful with the right outfits. Get style advice, see client results and learn how to connect at